The Lindsey Walker Show
Welcome to The Lindsey Walker Show, a podcast at the intersection of faith, publicity, and entrepreneurship.
Hosted by Publicity and Communications expert, Lindsey Walker, whose clients have been featured in top tier publications like The New York Times, Essence, Black Enterprise, and more, this show is for purpose-driven founders, creatives, and leaders who want to grow visible brands and profitable businesses without compromising their values.
This is where faith in Jesus meets strategy: visibility is intentional, growth is aligned, and success is built from the inside out.
If you believe your work is a calling, your voice matters, and your business can be both impactful and profitable, this show is for you.
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Ready to get more publicity? Visit www.walkerassocmediagroup.com
The Lindsey Walker Show
Don’t Hire a Publicist Just for the Placement: Here’s Why
Ready for publicity that leads to profitability in your business? Book a call with Lindsey
Grab your copy of The Publicity Playbook here: The Publicity Playbook on Amazon
Welcome back to The Publicity Club Podcast! In this real, no-fluff episode, Lindsey is pulling back the curtain on what really goes wrong when brands feel like they've been burned by publicists and what to look for when you’re ready to hire again.
We’re diving into:
- The difference between a strategist and a sender
- Why pay-per-placement is rarely the solution
- What results-based really means (and why you should be cautious with it)
- Why profitable positioning matters more than press alone
- How to properly vet a publicist without falling for the highlight reel
- The mindset shift you need before hiring PR — especially if you’ve been burned in the past
- A reminder that PR is partnership, not magic — and why that distinction matters for your brand
She also shares a story from one of our long-term clients who was featured in The New York Times — without any pre-existing media connection. Just strategy.
So if you’re on the fence about hiring a publicist or have trust issues from past experiences —this one’s for you.
📌 Mentioned in this episode: