The Publicity Club Podcast
Welcome to The Publicity Club podcast, the ultimate destination for entrepreneurs and publicists who are ready to amplify their voices in the marketplace and get seen in the media. Join us for cutting-edge strategies in marketing, publicity, and beyond!
Hosted by Publicity and Communications expert, Lindsey A. Walker, whose clients have been featured in top tier publications like The New York Times, Essence, Black Enterprise, and more.
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Ready to get more publicity? Visit www.walkerassocmediagroup.com
The Publicity Club Podcast
Don’t Hire a Publicist Just for the Placement: Here’s Why
Ready for publicity that leads to profitability in your business? Book a call with Lindsey
Grab your copy of The Publicity Playbook here: The Publicity Playbook on Amazon
Welcome back to The Publicity Club Podcast! In this real, no-fluff episode, Lindsey is pulling back the curtain on what really goes wrong when brands feel like they've been burned by publicists and what to look for when you’re ready to hire again.
We’re diving into:
- The difference between a strategist and a sender
- Why pay-per-placement is rarely the solution
- What results-based really means (and why you should be cautious with it)
- Why profitable positioning matters more than press alone
- How to properly vet a publicist without falling for the highlight reel
- The mindset shift you need before hiring PR — especially if you’ve been burned in the past
- A reminder that PR is partnership, not magic — and why that distinction matters for your brand
She also shares a story from one of our long-term clients who was featured in The New York Times — without any pre-existing media connection. Just strategy.
So if you’re on the fence about hiring a publicist or have trust issues from past experiences —this one’s for you.
📌 Mentioned in this episode: